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| Reported that 2009 the scale of China''''''''s mobile e-commerce transactions kind 500 000 000 |
| 2009-12-19 |
In 2009, China Mobile e-commerce transactions kind to maintaa rapid growth size, reaching 5.3 billion yuan, up 248.7 percent. IResearch Consulting analysis, the 2010 China Mobile e-commerce barter market will continue to maintaa rapid development momentum, will reach 2.26 billion yuan, 2012, the overall physical size of the market is expected to exceed 35 billion yuan.
IResearch Consulting study concluded that China''''''''''''''''s mobile e-commerce market in-kind transactions of the rapid rise mainly from the three majdriving forces:
First, the mobile e-commerce users the physical size of the growth transaction size will enable users to move steadily up the scale of e-commerce transactions kind
Second, according to consulting market research iResearch found that at this stage the mobile e-commerce platform customers barter unit is generally low, the future, as the PC-side e-commerce customers to the phone side of the penetration of mobile e-commerce users Xiaofei structure will the convergence of the consumption structure of traditional e-commerce users, trading off physical unit price will increase steadily, which will effectively promote the growth of barter trade size
Third, the current number of mobile e-commerce platform influence is still limited, as more mobile e-commerce platform structures, the majority of mobile Internet users familiar with mobile e-business barter orders to grow steadily, which also greatly promote the growth of the overall size of market transactions.
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